Olympic Games were planned for Helsinki in 1940.
Due to the war, Olympics were postponed to the year 1952.

Olympic Games
1940

Olympic Philips

For 1940 olympics Philips bought the right to sell Olympia Philips receivers. They carry Olympic circles on the loudspeaker cloth.

Major sport events

Receivers, later television sets, nowadays sport channels are being successfully sold with the help from major sport events.