The names of the stations have been on the scale since 1933.
Scales made radios look easy to use, familiar or highly technical, depending on selected stations.
Local stations for lowcost receivers, DX-stations for hi-class radios.

 

Stations
on the scale

Philips 640

Philips 640 (1939).

World Wide Radio

Exotic things could be sold with station labels like New York or Beijing. That also created image of a receiver that is superb.